Campo Viejo Lake Of Colour
Project lead for concept development and live implementation.
Brief objective was to develop a highly focused brand experience that moved on from the brand’s previous Street’s Of Spain Southbank event. The experience had to reach an audience of young, confident opinion formers and promote the brand’s core belief that life becomes more vibrant and colourful when shared.
A stunning floating pop-up wine bar was created on Clapham Common lake for the first time. Guests could sample the full Campo Viejo range paired with tapas from Spanish Lab and live music or attend sell-out 45 minute blending masterclasses to learn about each blend’s complex flavours.
More than 5k bespoke floating coloured orbs were created and released into the lake, each representing a memory submitted with #SummerofColour on Twitter or Instagram. For every post, another orb was added so that by the end of the weekend the lake symbolised all of the memories the unique event generated. The orbs lit up at night creating a true Instagram-able moment that generated thousands of social media posts.
The result was Campo Viejo’s most successful campaign ever with a record number of increased social activity and over 2.5k visitors to the four day pop-up experience.
Pernod Ricard UK
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