Heineken Forum

Client and project lead for design, planning and live implementation of the annual Heineken Forum since 2019. The Forum is regarded by Heineken International as their most important event of the year.

 

These flagship events host over 180 senior delegates from all over the world, representing Heineken and their global brand portfolio. The two-day event brings their leaders together to share ideas, inspire each other, debate and understand the main opportunities within the business and ensure the direction of their EverGreen strategy. 

 

In 2023, the forum location was Athens. The core inspiration was the amphitheatre, incorporating a semi-circular layout with tiered seating creating an inclusive and engaging setting for Forum 2023. The auditorium was brought to life, with our enormous 50m wrap-around screen, showcasing new ideas and inspiring content.

 

The event took place in the iconic Athens Conservatoire, renowned for theatre & music. We ensured this was celebrated by opening the event with an uplifting performance by Greek musicians.

 

For the breakout experiences, 6 immersive zones were created which showcased where consumers interact with Heineken products every day. Delegates engaged and interacted with the spaces learning more about trends and what products are being innovated to keep up with consumer needs. 

 

Responsible for every stage and element of the event – including concept creation, design, conference scheduling, production, implementation, and on-site management.

 

In 2022, the forum location was Amsterdam. Over the two days, the forum needed to be the perfect balance of presentations, networking and moments of relaxation. The subject of the forum, EverGreen, was bought to life by creating an ever-evolving, enchanting and vibrant forest within a warehouse, combining real natural elements – trees, rocks and grass – with sound scaping and projection mapping technology. The combination of these elements created a unique, welcoming environment that drove the narrative over the two days.

 

In 2022, the forum location was Madrid. The challenge was to transform an ordinary auditorium to a unique and immersive space as well as design and produce numerous other spaces across the two-day programme. Responsible for developing, producing and managing all set build elements and technical production, as well as the on-site running of the show which featured over 40 speakers.